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From UX to AIX — The Shift That Redefines Software
Forty years of user experience taught us to design screens. AIX asks a harder question — how do you design judgment?
Essays, talks, and provocations on AIX — the discipline of designing how people actually experience artificial intelligence.
Forty years of user experience taught us to design screens. AIX asks a harder question — how do you design judgment?
The chatbot was the on-ramp, not the destination. The next decade belongs to products where intelligence is the substrate — not a feature bolted on at the end.
Read full articleAIX is to AI what UX was to the web — the discipline that decides who wins.
The acceleration of life has a new accelerant. A short take on what happens when the cost of iteration approaches zero.
How to tell, from the outside, whether a company has actually reorganized around AI — or just clipped a copilot onto last year’s roadmap.
Read full articleWe always overestimate the year and underestimate the decade.
It isn’t the model you license. It’s the experience you wrap around it — and the org chart underneath it.
Nine shifts I’m tracking as conversational AI fades into the background and ambient intelligence quietly takes the wheel.
Read full articleThe companies that win won’t have the best model. They’ll have the best experience wrapped around a good-enough one.